Skills & Competencies for Retail Sales Staff

Retail Sales Staff job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Retail Sales Staff

Responsible for selling goods and assisting customers on the selling floor.

JOB RESPONSIBILITIES for Retail Sales Staff

Provides suggestions and product information based on customers' needs. Maintains a thorough, up to date knowledge of products, sales and promotions. May help with store opening and closing procedures.

Retail Sales Staff SALARY RANGE

BASE 50%
$31,344
TOTAL 50%
$31,612
Job Level
A02
Job Code
SM15000039
Education/Degree
High School Diploma or Technical Certificate
Reports To
Supervisor

Retail Sales Staff Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Retail Sales Staff skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

5 hard skills or competencies (industry competencies) for Retail Sales Staff

1 Industry Competency – Retail Industry
Proficiency Level -1
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Defines the importance of effective merchandising strategies in boosting retail sales and profit margins.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists customers with product inquiries by providing information about features, pricing, and availability.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Addresses intricate complaints and concerns effectively to ensure customer satisfaction and retention.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Contributes to the development of retail pricing strategies to maximize profitability and competitiveness.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Champions the adoption of predictive analytics to optimize pricing, inventory management, and marketing strategies.
See 4 More Skill Behaviors
2 Industry Competency – Retail Customer Interaction
Proficiency Level -3
Skill definition-Communicating and engaging with customers to boost satisfaction, loyalty, and retention for the sales and revenue growth of retail stores.
Level 1 Behaviors
(General Familiarity)
Cites the different types of communication techniques used in interacting with retail customers.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Communicates with customers to elucidate and comprehend their specific needs.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Handles and resolves customer complaints or escalations to ensure customer retention.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Audits customer interaction analysis to identify underlying customer trends and needs or concerns.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Builds and benchmarks industry best practices in retail customer interaction to set new standards for excellence.
See 4 More Skill Behaviors
3 Retail Sales Staff - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Sales Staff
Proficiency Level - 4
5 Competency for - Retail Sales Staff
Proficiency Level - 5

5 general skills or competencies (Job family competencies) for Retail Sales Staff

1 Job Family Competencies – Customer Acquisition
Proficiency Level -2
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Cites examples of key performance metrics related to customer acquisition.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Applies effective methodologies to support customer acquisition goals.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Analyzes existing strategies to identify opportunities to enhance customer acquisition rate.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Collaborates with cross-functional teams to generate acquisition strategies and drive customer advocacy.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Champions a test-and-learn culture to build roadmaps in optimizing customer acquisition rate.
See 4 More Skill Behaviors
2 Job Family Competencies – Customer Behavior Analytics
Proficiency Level -2
Skill definition-Collecting, analyzing, interpreting, and applying customer data to gain insights into their behavior, preferences, and needs.
Level 1 Behaviors
(General Familiarity)
Explains the factors and challenges that affect customer behavior and purchasing pattern.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Follows data governance policies to ensure data integrity and security for customer behavior analytics.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Provides insights and recommendations to improve customer acquisition based on analytics results.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Integrates new data sources, analytical models, or tools to enhance the effectiveness of the analytics process.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Designs innovative storytelling techniques and visualizations to convey impact of customer behavior analytics.
See 4 More Skill Behaviors
3 Retail Sales Staff - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Sales Staff
Proficiency Level - 4
5 Competency for - Retail Sales Staff
Proficiency Level - 5

8 soft skills or competencies (core competencies) for Retail Sales Staff

1 Core Competencies – Self-Motivation
Proficiency Level -2
Skill definition-Ability to identify one's own strengths, set goals and work hard in achieving goals, standards, and targets without external rewards or punishments.
Level 1 Behaviors
(General Familiarity)
Describes the concept, types, and characteristics of self-motivation.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Documents feedback from our senior management to encourage and increase motivation.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Deals with setbacks and continues to pursue our business goals despite obstacles.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Helps others to recognize and leverage their strength to their advantage.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Mentors potential successors to lead others and enable self-motivation through career growth.
See 4 More Skill Behaviors
2 Core Competencies – Flexibility
Proficiency Level -2
Skill definition-Adapting, responding to, and dealing with the changing environment and new situations.
Level 1 Behaviors
(General Familiarity)
Describes the importance of flexibility in completing tasks.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Identifies and considers alternative approaches based on the needs of situations or problems.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Deals with unexpected challenges quickly, calmly, and efficiently.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Helps others adapt to changing environments and accept new situations.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Establishes strategic action plans adapting to the evolving procedures, technology, and policies.
See 4 More Skill Behaviors
3 Retail Sales Staff - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Sales Staff
Proficiency Level - 4
5 Competency for - Retail Sales Staff
Proficiency Level - 5

Summary of Retail Sales Staff skills and competencies

There are 5 hard skills for Retail Sales Staff, Retail Industry, Retail Customer Interaction, Product Demonstration, etc.
5 general skills for Retail Sales Staff, Customer Acquisition, Customer Behavior Analytics, Promotion, etc.
8 soft skills for Retail Sales Staff, Self-Motivation, Flexibility, Initiative, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Sales Staff, he or she needs to be proficient in Self-Motivation, be proficient in Flexibility, and be proficient in Initiative.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.